We support boutique and small to mid-sized wineries in their commercial development through a tailored, proven and results-driven approach.
From positioning to go-to-market strategies, we turn authentic identities into tangible value.
At the helm of Zenit is Gianluca Bozzurra, a professional who combines strategic expertise with hands-on knowledge of the wine world. His career, shaped across wineries, international markets and branding projects, translates into a pragmatic approach closely aligned with the needs of companies seeking sustainable growth while preserving their roots.
Zenit Wine is a Swiss strategic consultancy specializing in Fine Wines.
We work with wineries and agri-food companies to enhance the value of their wines within the high-end Horeca sector, in Italy and internationally. Every project begins with listening and develops through a clear and structured process: starting from the territory, the grape variety and a deep understanding of the product’s identity. This is how we express the uniqueness of each wine and transform it into a coherent, credible and sustainable commercial strategy.
Every wine is unique.
So is the strategy behind its success.
We do not offer standard solutions, but tailor-made plans for producers who believe in the authentic value of their work. We provide practical tools to operate in an increasingly selective market, from luxury environments to fine dining.
What we do
Strategic positioning and launch of premium wines.
Rebranding and strengthening of brand identity.
Commercial development, creation and management of sales networks.
Performance analysis and sales team training.
Review and optimization of business processes.
Implementation of digital tools to support informed commercial decisions.
Whether building a new brand or revitalizing an established one, we support entrepreneurs and teams with a clear, collaborative and measurable approach.
Our approach
Swiss structure, international mindset.
Zenit combines discipline, creativity and in-depth knowledge of the premium wine market. We apply an integrated perspective that brings together marketing, sales, technology and wine culture. We anticipate market shifts and design, for each client, a sustainable and distinctive commercial model rooted in territory and the heritage of Italian winemaking.
Vision
We see wine as an evolving ecosystem where innovation, relationships and sustainability converge to create long-term shared value.
Mission
We help wineries grow through focus, vision and execution. We provide concrete tools for every stage of development, working transparently and passionately alongside those who create authentic value.
collaborations
